3 Good Reasons Why Your Small Business Should Use Promotional Products
Regardless of how big your enterprise is or which industry you work in, marketing is a constant challenge you need to win. Having said that, there are many reasons why you should consider buying promotional USB sticks and other similar products to get your business out there. Read on to find out why that “special something” should be included in your marketing mix.
Decline of digital media
Although internet and television advertising are a welcome strategy in the digital age, a lot of consumers are becoming more discerning about being sold to. With so many audiences muting, changing channels or switching off their televisions during commercials, this traditional digital advertising tactic may cost you more than you realise. Similarly, surveys have shown that 75% of internet users consider banner adverts to be annoying. As a result, only a small percentage of adverts actually reach their target audience. So, if you want to effectively market your small business, you'll have to find a more tactile advertising material, like printed USBs, calendars and desk accessories.
Unsurprisingly, studies reveal that repeated exposure to a brand results to higher recall among audiences. However, with the digital world being crammed with so many marketers, staying ahead of the game becomes more difficult and expensive. Naturally, savvy entrepreneurs have resorted back to physical media as they figured it's the most effective way of putting their brands on the forefront. So, when you use branded USB sticks and other promotional merchandise, your brand will easily find its way on the homes and desks of your target audiences. Unlike online adverts, physical objects create a constant presence for your brand, making them more memorable.
The key in effective brand recall is choosing the right promotional product. So, if you are a creative agency, you have to choose an item that showcases your artistic side and is useful to consumers. Graphically printed journals and other unique office stationery are perfect examples for this. Whatever you choose, be sure to have your logo printed on it so that users will constantly be reminded who the gift came from.
Aside from their marketing benefits, promotional products also hold a special value within the workplace. Branded gifts can be used as a reward scheme to encourage productivity and a positive outlook among employees. Traditionally, companies use a trophy or plaque. But, the more coveted the reward, the better.
If you've never used promotional USB sticks or other such merchandise, it's time you approach this strategy with a fresh perspective.